The Short Version
You have a clean, professional website with strong, credible testimonials and a clear message. The problem is that almost no one finds it through Google. The site ranks for essentially one search term (your own name) and brings in close to zero visitors from search each month, in a field where the keywords you should own are very winnable.
Two things are holding it back. First, a recent flood of low-quality "spam" links got pointed at your domain, and that needs cleaning up before it drags on your rankings. Second, the technical foundation is thin: the sitemap is empty, there is no structured data, and the pages are not set up to be found for the services you actually sell.
In plain terms: the hard part, a polished and trustworthy site, is already done. With some focused clean-up and a few keyword-targeted pages, there is real room to grow your search traffic from where it sits today.
Are You Visible to AI?
More and more people skip Google's links entirely and just ask an AI, ChatGPT, Google's AI answers, Perplexity, to recommend a leadership or project-management coach. The assistant names a few and the person reaches out to one. Right now you are set up to be passed over in that answer, and here is why:
The signals AI looks for, and what your site is missing:
✕No structured dataNo schema tells AI who you are, what you coach, or who you help.
!Built for people, not machinesYour expertise reads well for visitors but is not structured for an AI to parse.
✕Not cited where AI looksNo third-party sources the models pull from currently mention you.
!Weak entity signalsYour niche and ideal client are not defined in a way AI can recognize.
Put those gaps together, and this is what the AI says today when we ask it for coaches in your field:
Live AI test
List the top leadership and project management coaches and consultants by name
AI
Prominent coaches and consultants include:
- Donna Karlin
- Anu Arora
- Sandra Oliver
- Point B, Inc.
and several more.✕Ashley Beers Consulting was not mentioned.
Actual Perplexity AI response, June 2026.
Why this is urgent, not a someday problem: AI assistants learn who to trust from the businesses already cited and structured for them, and that authority compounds, the same way Google's link authority did. Whoever the AI is already naming becomes the default answer, and once it is consistently recommending a competitor, displacing them is harder and more expensive than claiming the open spot would be today. The companies moving now are building a lead that widens every month, so the longer this waits, the steeper the climb back becomes.
The fix: getting named by AI is its own discipline, the right structured data, content the models can quote, and citations on the sources they trust. The full engagement maps exactly how to make your business the answer instead of the omission, while the spot is still open.
How You Stack Up Locally
Real coaches and consultancies competing for the same searches, and the visitors they pull from Google every month. You are not on the board yet.
Business Improvement Architects
9
Monthly organic visitors from Google, estimated via Ahrefs (Canada), June 2026.
The takeaway: even in a small niche, these names capture the searches every month and you capture none. Each visit is a potential client choosing someone easier to find.
Where You Show Up Online
Beyond Google search, here is how visible you are across every other channel your future clients use.
Google Maps / Local
0
out of 100
Google Business Profile
0
out of 100
The pattern: a strong, credible reputation that is nearly invisible everywhere it counts. The full engagement lays out the specific moves to turn each of these from missing to found.
The Demand Is Already There
What it is costing you
500+monthly searches for "leadership coaching" in Canada
~0of them currently reach you
75%of clicks go to the top 3 Google results, you are in none
Lowdifficulty on your best target terms, for now
Hundreds of leaders search for exactly what you offer every month, and almost none of them land on you. Meanwhile, the spam links pointed at your domain are working against your rankings right now, and the low-competition terms that are wide open today get harder as others move in. The longer this sits, the more of that demand goes to someone else.
Your Biggest Growth Opportunities
- Get found for the services you actually sellTerms like "project management consulting" and "leadership coaching" are low-difficulty and on-brand, and you rank for none of them today. The full plan maps each keyword to a specific page and a content brief.
- Clean up the spam linksRemoving the recent low-quality links protects your rankings and keeps you on the right side of Google. The full report includes the complete spam-domain list and the exact disavow procedure.
- Fix the technical basicsA complete sitemap, one main heading per page, and basic structured data make a big difference for a site this clean. The engagement covers the full technical checklist and how to apply each fix.
- Unify your brand name and linksPick one public-facing name and point every social link to the right brand, so Google and visitors see one consistent business.
- Set up a Google Business Profile and speed up mobileA claimed profile plus faster mobile pages lift both local visibility and the experience for the visitors you already get.
The bottom line: You are not starting from zero, you are starting from a position of strength. The reputation and the design are already there. The work ahead is mostly clean-up and building out a handful of pages so more of your services show up when the right clients search. Most consultants in your space are barely visible in search, so the field is wide open.
